Book Reviews

Are We Consumers—or Consumed?

Buying In: The Secret Dialogue Between What We Buy and Who We Are

By Rob Walker
Random House; 291pp; $25

Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion

By Lucas Conley
PublicAffairs; 230pp; $22.95 Reader Reviews

The Squeeze on the American Worker

High Wire: The Precarious Financial Lives of American Families

By Peter Gosselin
Basic Books; 374pp; $26.95

The Big Squeeze: Tough Times for the American Worker

By Steven Greenhouse
Knopf; 365pp; $25.95 Reader Reviews

5,000 Years of Raucous Trade

A Splendid Exchange: How Trade Shaped the World

By William J. Bernstein
Atlantic Monthly Press; 467pp; $30 Reader Reviews

Management Under the Microscope

Science Lessons: What the Business of Biotech Taught Me About Management

By Gordon Binder and Philip Bashe
Harvard Business School Press; 292pp; $29.95 Reader Reviews

The Case of the Bogus Bordeaux

The Billionaire's Vinegar: The Mystery of the World's Most Expensive Bottle of Wine

By Benjamin Wallace
Crown; 319pp; $24.95 Reader Reviews

The Improbable Heroes of Toontown

The Pixar Touch: The Making of a Company

By David A. Price
Knopf; 308 pp; $27.95 Reader Reviews

The New New World Order

The Post-American World

By Fareed Zakaria
Norton; 292 pp; $25.95 Reader Reviews

Winning the Board Game

The Board Book: An Insider's Guide for Directors and Trustees

By William G. Bowen
Norton; 230 pp; $26.95 Reader Reviews

Mobsters Without Borders

McMafia: A Journey Through the Global Criminal Underworld

By Misha Glenny
Knopf; 375 pp; $27.95 Reader Reviews

A Beast Bred on Wall Street

The Trillion Dollar Meltdown: Easy Money, High Rollers, and the Great Credit Crash

By Charles R. Morris
PublicAffairs; 194 pp; $22.95 Reader Reviews

You Are Where You Live

Who's Your City? How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life

By Richard Florida
Basic Books; 374 pp; $26.95 Reader Reviews

How P&G Pampers New Thinking

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

By A.G. Lafley and Ram Charan
Crown Business; 336 pp; $27.50 Reader Reviews

Sneakers, Nazis, and a Family Feud

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud that Forever Changed the Business of Sport

By Barbara Smit
Ecco; 384 pp; $26.95 Reader Reviews

What Ever Happened to 'An Apple a Day'?

Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs

By Melody Petersen
Farrar, Straus & Giroux; 432 pp; $26 Reader Reviews

The Highest Rollers on the Strip

Winner Takes All: Steve Wynn, Kirk Kerkorian, Gary Loveman, and the Race to Own Las Vegas

By Christina Binkley
Hyperion; 304 pp; $25.95 Reader Reviews

Why You Do the Crazy Things You Do

Predictably Irrational: The Hidden Forces That Shape Our Decisions

By Dan Ariely
Harper; 280 pp; $25.95 Reader Reviews

When the Bottom Line Is Ending Poverty

Creating a World Without Poverty: Social Business and the Future of Capitalism

By Muhammad Yunus
PublicAffairs; 261 pp; $26 Reader Reviews

In Praise of Not-So-Free Trade

Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism

By Ha-Joon Chang
Bloomsbury Press; 276pp; $26.95 Reader Reviews

Calling WorldCom to Account

Extraordinary Circumstances: The Journey of a Corporate Whistleblower

By Cynthia Cooper
Wiley; 402pp; $27.95 Reader Reviews

On the Scent of a Winner

The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York

By Chandler Burr
Henry Holt; 306pp; $25 Reader Reviews

Just Don't Call It 'Chindia'

Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours

By Tarun Khanna
Harvard Business School; 351pp; $29.95 Reader Reviews

Your Tax Dollars at Work

Free Lunch: How the Wealthiest Americans Enrich Themselves at Government Expense (and Stick You with the Bill)

By David Cay Johnston
Portfolio; 323pp; $24.95Reader Reviews

The 'World Wide Computer'—Another HAL?

The Big Switch: Rewiring the World, From Edison to Google

By Nicholas Carr
W. W. Norton & Co.; $25.95Reader Reviews

Thieves' Highway

The Associates: Four Capitalists Who Created California

By Richard Rayner
Atlas Books/Norton; 223pp; $23.95Reader Reviews

Mexican Immigration 101

Ex-Mex: From Migrants to Immigrants

By Jorge G. Castañeda
New Press; 222pp; $25.95Reader Reviews

What's Good for India

India's Century: The Age of Entrepreneurship in the Worlds Biggest Democracy

By Kamal Nath
McGraw-Hill; 230pp; $27.95Reader Reviews

Ringing the Bell on Wall Street

King of the Club: Richard Grasso and the Survival of the New York Stock Exchange

By Charles Gasparino
Collins; 383pp; $27.95Reader Reviews