Get Four
Free Issues

Register
Subscribe to BW
Customer Service


Full Table of Contents
Cover Story
Special Report
Winter Fashion Supplement
Up Front
Readers Report
Corrections & Clarifications
Voices Of Innovation
Technology & You
Media Centric
The Barker Portfolio



Business Outlook
The Business Week
News: Analysis & Commentary
Washington Outlook
Asian Business
European Business
Global Outlook
People
Developments to Watch
Science & Technology
Media
Information Technology
Marketing
Finance
Working Life
The Corporation
Plus
Personal Business
Inside Wall Street
Ideas -- Books
Ideas -- Viewpoint
Figures of the Week
Ideas -- Editorials


INTERNATIONAL EDITIONS
International -- Readers Report
International -- Finance
International --Global Figures of the Week




NOVEMBER 28, 2005
TECHNOLOGY & YOU

Boomer-Friendly Gadgets
Technology developed for those with special needs goes mainstream

podcast
TECH & YOU PODCAST
 
For decades now, the U.S. marketing mainstream has been defined by the various stages baby boomers pass through on their journey through life. With the oldest of them about to hit 60, it's no surprise that sellers of hardware and software are focusing on "assistive technologies" to aid users with poor vision or motor-control problems. Some of the first innovations in this area were intended to make tiny print appear larger. Microsoft (MSFT ) Windows and Apple (AAPL ) Mac OS have included screen magnifiers, though not very good ones, for several years. But the latest development, Microsoft's Comfort Optical Mouse 3000 (about $27), makes magnification both useful and convenient.


Clicking a small button on the left side of the mouse opens a window on your display -- wherever you place the cursor -- that serves as a magnifying glass. If you hold the button down and move the mouse to the left, the window grows horizontally. Move right, and it shrinks. Pushing the mouse up makes the window taller, and pulling it down makes it small. Turning the scroll wheel while pushing the button controls the degree of magnification. Sometime next fall, Microsoft will release its Vista version of Windows, which will allow much greater magnification because it will let type grow indefinitely without breaking it up into pixels, as it does in Windows currently. (Right now the same software for Mac is far less versatile: The magnification window is always the whole screen.)

MICROSOFT DOESN'T PROMOTE the magnifier as an assistive technology, just a convenience feature. In a sense, the company is right. All of us, no matter how strong our eyesight, have run into trouble with e-mails or Web pages where the type is too small to be read comfortably. As boomers move into their 60s, they are going to find this sort of help more and more useful.

Visual acuity is only one of the things we stand to lose in middle age. Muscles can also turn into traitors, especially during epic sessions in front of a PC. The shaking that plagues people with Parkinson's, essential tremor, and other ailments can make it very difficult to manipulate a mouse -- and the challenges are amplified by the latest generation of supersensitive mice, which respond to much smaller motions.

Drawing on technology developed by IBM (IBM ) Research, a small British company called Montrose Secam developed the $119 Assistive Mouse Adapter, a small box you plug in between your mouse and your computer. Using the same kind of electronics that stabilize images in cameras and binoculars, it essentially insulates the mouse from the erratic motions caused by hand tremors. A dial allows you to control the delicate balance between smoothing and sensitivity for the best results. I don't have a tremor, but when I simulated one, the adapter proved remarkably effective.

Speech-to-text and text-to-speech technologies, which have found only limited acceptance outside the world of assistive technologies, may also start to extend their reach. Speech software from IBM called ViaScribe generates captions on the fly for online versions of lectures at a consortium of schools led by St. Mary's University in Halifax, N.S., and including Massachusetts Institute of Technology and Purdue. Frances West, director of the Accessibility Center at the T.J. Watson Research Center in Hawthorne, N.Y., says that while it was designed for students with hearing difficulties, it also benefited non-native English speakers. Ultimately, even students with no disabilities felt it improved their understanding.

Clearly, technologies that were originally designed for a relatively small number of people with special needs will be moving into the mainstream. If recent marketing trends are any indicator, more and more of the innovation will be aimed at users on the far side of 50.

For past columns and online-only reviews, go to Tech Maven at www.businessweek.com/technology/wildstrom.htm


 READER COMMENTS





By Stephen H. Wildstrom

 BW MALL   SPONSORED LINKS
Buy a link now!

Get BusinessWeek directly on your desktop with our RSS feeds.XML

Add BusinessWeek news to your Web site with our headline feed.

Click to buy an e-print or reprint of a BusinessWeek or BusinessWeek Online story or video.

To subscribe online to BusinessWeek magazine, please click here.

Learn more, go to the BusinessWeekOnline home page

Back to Top



TODAY'S MOST POPULAR STORIES

  1. How Cloud Computing Is Changing the World
  2. MasterCard Creates an Islamic Debit Card
  3. Apple's iPhone Takes a Toll
  4. As Olympics Open, China's Economy Slows
  5. Why Their Economic Plans Don't Add Up

Get Free RSS Feed >>
  MARKET INFO
DJIA 11717.62 +286.19
S&P 500 1292.69 +26.62
Nasdaq 2405.26 +49.53

Portfolio Service Update

Stock Lookup

Enter name or ticker



Media Kit | Special Sections | MarketPlace | Knowledge Centers
McGraw-Hill Cos.