 
 The Best Product Design Of 2007 This year's awards run the gamut from "split-head" hammers to ultralight jets to savings plans for shoppers
 Online Extra: Slide Show: IDEA Insight In this narrated slide show, BusinessWeek Assistant Managing Editor, Bruce Nussbaum, analyzes trends and themes from this year's International Design Excellence Awards
 Slide Show: Responsible Style Eco-friendly designs were big winners at this year's IDEA
 Slide Show: Remaking The Ordinary These designs refashion traditional and familiar products already in our homes, demonstrating how smart design can change our personal environment
 Slide Show: Great Enablers Universal designs that create things that everyone can use, regardless of their abilities
 Slide Show: The Catalyst Awards These prizes are given to products that value commercial market success alongside good design
 Online Extra: Slide Show: Winners 2007
 Online Extra: Interactive Table: All Winners
 Online Extra: Leveling the Field in the Weight Room Ten weeks of role-playing led to a design to help the wheelchair-bound at the gym. That design earned the IDEA Best in Show award
 Online Extra: Slide Show: Eder's Egalitarian Exerciser Ryan Eder was the first student ever to win Best in Show for his gold-winning Access exercise machine, which would enable the physically challenged to work out
 Online Extra: Case Study: Costco How Toronto-based Kerr & Co. and Hahn Smith Design created a new line of Gourmet Settings utensils that could stand out in Costco's bare-bones retail environment
 Online Extra: The Eclipse: Safety By Design Pilot-friendliness means pilot safety, so this aviation company hired designers from Ideo to create the flight deck for its SUV-size jet
 Online Extra: Slide Show: The Slick New Eclipse Jet To design a brand new aircraft the size of an SUV, a design team from Ideo asked pilots to test a a mock-up with Post-it Note controls
 Online Extra: Slide Show: Flatware That's Anything But Flat Two Toronto design firms collaborate to create a holistic design strategy for an eye-catching, award-winning brand of eating utensils sold at Costco
 Online Extra: Putting A Face On The Jury IDEA's new international outlook required a panel of jurors with a world of design experience. IDEA Chair Ruth Soénius explains the process
 Online Extra: Meet the IDEA Jury Read up on the impressive qualifications of the judges of this year's BusinessWeek/IDSA International Design Excellence Awards
 Tesla: A Carmaker With Silicon Valley Spark The tech veterans behind Tesla think they know a better way to build an electric car
 Online Extra: Slide Show: Tesla Roadster: Electric Power Tesla makes a 100% electric, luxury roadster that averages 2¢ a mile, and keeps production costs down by outsourcing components
|  |
Design teams from Asia nabbed a quarter of this year's gold awards, up from 8 percent in 2005. What's more, the bar of excellence is moving ever higher
When people speak about innovation today, it is more than likely they mean design. Consumers, who are choking on choice, look at design as the new differentiator.
The 2004 award winners demonstrate that design is playing a critical role for corporations as they turn away from cost-cutting survival tactics to return to strategies of growth.
50 companies who excel at nurturing cultures of creativity
|